News Tak is a pioneering YouTube news channel, redefining how news is consumed in the digital era. Designed as a VOD-first platform, it delivers real-time updates, exclusive interviews, political press conferences, and viral content across politics, Bollywood, and global affairs. Committed to credibility and transparency, News Tak ensures that the truth behind trending stories reaches its audience. Drawing from the legacy of its parent brand, Aaj Tak, the channel introduces a distinct design language—anchored by the symbol of a cloud, representing the dynamic flow and omnipresence of information. As a short-format-first news platform, the visual identity is intentionally clean and minimal, allowing the news and its impact to take centre stage.
The brand later evolved into a standalone cloud icon paired with a typographic descriptor, creating a distinctive and recognizable identity. This transition was followed by an in-depth exploration of colors, each carefully chosen to represent different facets and sub-channels within its expansive ecosystem.
