Chai Diaries blends nostalgia with a fresh, modern take on India’s rich tea heritage. Inspired by the charm of old diaries, each blend—whether Rooibos Coconut Chai, Bombay Masala, or Jasmine Dream—tells a story through its thoughtfully crafted design.
The loose-leaf teas are housed in paper boxes resembling diary covers, while the instant teas come in pouches that highlight the essence of “cutting chai,” adorned with intricate rangoli and mandala motifs that honor Indian tradition. A bold, vibrant color palette adds a refreshing energy, reflecting the invigorating experience of every sip.
Currently available in major US retailers like Target and Walmart, this collection marks a design evolution from the original black tin packaging I created 14 years ago, bringing a new chapter to Chai Diaries while staying true to its roots.
